Monthly Archives: April 2011

Creating a direct mail piece? Remember these 3 things.

Julie and I recently created the first direct mail piece for Hallett Peak Copywriting. Although it wasn’t a walk in the park, it was less time consuming than creating our marketing mailing list. Our first direct mailer went through multiple … Continue reading

Posted in Business, Direct Mail, Lessons Learned, Marketing | Leave a comment

6 Tips to get the most from your review process

We all know from high school that giving and receiving critiques can be challenging. Here are some tips to make sure you get what you paid for and keep your freelancers happy too. 1. Be specific. Generic comments like “it’s … Continue reading

Posted in Critiques | Leave a comment

First things first: creating a social media strategy for your small business

Social media is becoming an increasingly important tool for small businesses. A recent survey showed a 52% increase in the number of small businesses that had Facebook accounts last year alone. That same survey also found that 41% of companies … Continue reading

Posted in Marketing, Social Media | Leave a comment