#1: Just do it
Nike has been using this motto for years to sell its products and appeal to athletes who know what it takes to be their best. We all want to be the best we can be, right? For business owners who are often too busy to take time to literally be their best, “just doing it” means crossing off the biggest items on your list first. Self-help gurus have been promoting this practice for years. Why? Because it works. Block off time early in the morning (or early in your day) and knock out your biggest assignment first. You’ll feel great … and you’ll be able to use that momentum to carry you through the rest of your day.
#2: Follow the leaders
There’s a pretty good chance that someone, somewhere has had success in your field. With social media and the continuous growth of the Internet, most successful people and businesses have created ways to tell their story. Use that to your advantage, and take time to learn from their success. Follow them on Twitter, visit their Facebook page … or if you’re really old fashioned: visit their website.
#3: Buy a tool … or two
I once tried to use a circular saw to cut the baseboard trim for two bathrooms. Hours and hours later, I had a substandard finished product and little left of my weekend. Shortly thereafter, I purchased a miter saw. What once took me hours, now takes minutes … and looks like I called in a professional. Case in point: sometimes you have to spend a little money to save yourself time and be better. There are hundreds of tools out there for business owners in every industry. I can’t tell you what will work for you, but if you follow my advice in number two, odds are the leaders will tell you to exactly what you need. Better yet: you may even be able to find a great tool for free (Hootsuite, anyone?). As for me, I just bought an iPad 2. Now, social media tools like Hootsuite, Twitter and Facebook, as well as hundreds of other resources, are only an arm’s length away. What are you waiting for? Just do it.
Bryn is co-founder of Hallett Peak Copywriting, a Central Illinois based freelance copywriting business. For more information on Hallett Peak Copywriting, visit hpcink.com. Follow Hallett Peak Copywriting on Twitter @HPC_Ink for updates on our business and our blog.