Author Archives: Julie

About Julie

Co-founder of Hallett Peak Copywriting.

Keywords – The foundation for your SEO strategy, part 2

In Part 1 we covered how to choose your keywords. Now that you’ve got your list, you’ll need to match them to your content. Step 1: Match keywords to pages on your site Matching keywords to a specific page on … Continue reading

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Keywords – The foundation for your SEO strategy, part 1

SEO can be intimidating. In addition to all of the interrelated, moving parts, everyone has an opinion on what works best. The key to success is taking it step-by-step, starting with keywords. Part 1 of this post covers choosing those … Continue reading

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6 Tips to get the most from your review process

We all know from high school that giving and receiving critiques can be challenging. Here are some tips to make sure you get what you paid for and keep your freelancers happy too. 1. Be specific. Generic comments like “it’s … Continue reading

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Walking the line between usability and aesthetics

I’ve always had a rather broad practical streak. Which is probably why usability studies interest me. Well, while working on our website, we engaged the services of a graphic designer. With my background focused on usability and her background focused … Continue reading

Posted in Design | 1 Comment

4 tips for choosing a freelancer

In the process of setting up our business, I’ve done a lot of research on freelancing and freelancers. It’s surprising how quickly you can weed out freelancers who don’t know what they’re doing from those that do. If you browse … Continue reading

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My biggest business lesson

There are a lot of things to learn when starting a business. The biggest one for me was patience. You can pour time and effort into a start-up, but really it all comes down to time. Your market needs to … Continue reading

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Social Media Marketing

I came upon Entering Social Media the Right Way: Four Key Steps by MarketingProfs today. I found myself comparing their advice with my recent experience marketing through social media. I started with a basic understanding of how to use Twitter … Continue reading

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