Category Archives: Lessons Learned

3 ways for small business owners to save time and be better

#1: Just do it Nike has been using this motto for years to sell its products and appeal to athletes who know what it takes to be their best. We all want to be the best we can be, right? … Continue reading

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Creating a direct mail piece? Remember these 3 things.

Julie and I recently created the first direct mail piece for Hallett Peak Copywriting. Although it wasn’t a walk in the park, it was less time consuming than creating our marketing mailing list. Our first direct mailer went through multiple … Continue reading

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My biggest business lesson

There are a lot of things to learn when starting a business. The biggest one for me was patience. You can pour time and effort into a start-up, but really it all comes down to time. Your market needs to … Continue reading

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