Category Archives: Marketing

Keywords – The foundation for your SEO strategy, part 2

In Part 1 we covered how to choose your keywords. Now that you’ve got your list, you’ll need to match them to your content. Step 1: Match keywords to pages on your site Matching keywords to a specific page on … Continue reading

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Keywords – The foundation for your SEO strategy, part 1

SEO can be intimidating. In addition to all of the interrelated, moving parts, everyone has an opinion on what works best. The key to success is taking it step-by-step, starting with keywords. Part 1 of this post covers choosing those … Continue reading

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Creating a direct mail piece? Remember these 3 things.

Julie and I recently created the first direct mail piece for Hallett Peak Copywriting. Although it wasn’t a walk in the park, it was less time consuming than creating our marketing mailing list. Our first direct mailer went through multiple … Continue reading

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First things first: creating a social media strategy for your small business

Social media is becoming an increasingly important tool for small businesses. A recent survey showed a 52% increase in the number of small businesses that had Facebook accounts last year alone. That same survey also found that 41% of companies … Continue reading

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Creating a contact list for marketing

“Doing the best at this moment puts you in the best place for the next moment.” -Oprah Winfrey In my opinion, Oprah Winfrey – a self-made billionaire, who at last count had 44 million U.S. viewers a week – is … Continue reading

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Social Media Marketing

I came upon Entering Social Media the Right Way: Four Key Steps by MarketingProfs today. I found myself comparing their advice with my recent experience marketing through social media. I started with a basic understanding of how to use Twitter … Continue reading

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